Free webinars for librarians: Communication

You can market your organization till you’re blue in the face, but if you don’t know how your efforts are performing, you might find yourself running in circles or spinning your wheels. It’s important to stop. Look at the numbers. Learn from them, then pivot if necessary—and that’s where metrics and web analytics come in. They can steer you in the right direction if you know how to interpret them, then use them. Put your analytics to work and make a huge impact on your organization’s success by using all that information to optimize for future messages, fundraisers and campaigns.

Learn the fundamental rules of perfecting your brand and defining your target markets so you can maximize your marketing.

Good signage in the library helps to create clarity and build awareness, while bad signage can lead to frustration and confusion. Has your library had to implement COVID-related signage? Has there been a review of other temporary and permanent signage? This session will look at recommended types of library signs and address aspects of library signage within crisis communications. We will also address how to conduct a signage audit, the importance of library branding and using templates, and internal communications as they relate to signage. Online resources will be shared and there will be opportunities for Q&A and discussion.

When working with a web developer, you may think they have their relationship with the client all figured out and you may expect transactions to run smoothly. The truth is, Web Developers are not project managers, content creators, or most other things you may think they are. So, what should you know before you embark on your web development journey? How do you identify/find a good web developer? In this webinar, we’ll cover the answers to those questions and talk about some simple but effective tactics to make your relationship with your web developer a successful one, which in turn will get you the website your business wants and needs.

Making time to craft and manage usable, relevant web content has never been more important. Join Jaci Wilkinson for her five guidelines tailored to the unique complexities of academic library websites.

In this motivating and lively session, Shannon McClintock Miller will share advocacy and branding ideas and strategies designed to empower you to share your own library story, goals, and vision in memorable, effective, and valuable ways. Miller discusses the why and the how of library advocacy and branding, all while exploring her own journey and what’s worked in her library and district. She’ll share specific resources and examples you can use to help communicate your story.